Even the most seasoned beauty editor’s head might spin since there are so many cosmetic companies on the market. There are more products and formulas accessible than ever before; whichever style of makeup you’re searching for, there’s a company out there that offers it. We picked together a few of the greatest beauty companies we’ve ever come across, from OG oldies to intriguing newcomers, to make your search a little simpler.
Since its inception in 2000, this multinational fashion brand has been a major participant in the luxury cosmetics industry. The makeup is inspired by fashion, with the same timeless, classic mood and exceptionally high-performance formulations. And, just so you know, Mr. Armani is quite interested.
Hourglass, which has been around since 2004, has always been a cruelty-free business, long before it became fashionable. They even go a little further by contributing a portion of their revenues to an organization dedicated to ensuring animals’ basic rights. They have a vast roster of celebrity fans as well as beauty editors and consistently release exquisite, high-performing goods in every area. It’s no surprise that new products sell out rapidly, often in as little as 24 hours.
Rihanna is now regarded as a major beauty boss, possibly even more so than a music icon. She founded Fenty Beauty in 2017, prompted by the industry’s lack of shade diversity. Not surprisingly, complexion products are a cornerstone for this company, and they come in a wide spectrum of hues; the foundation, which debuted with 40 distinct tones, generated headlines.
Forget the beauty sector; this is one of the world’s most powerful companies, a multibillion-dollar conglomerate with haircare, skincare, and cosmetics products. The cosmetics line includes cult classics as well as all types of on-trend rookies, all at reasonable pricing.
Pat McGrath Labs
Pat McGrath is a legend, possibly one of the most productive makeup artists of all time, and there are no ifs, and, or buts about it. She was a regular at fashion events all over the world and collaborated with a number of brands before establishing her own collection in 2015. This is a line for females who adore makeup and want to achieve McGrath’s edgy, editorial style, which includes holographic shadows and gilded lips.
This relative newcomer is capable of performing a wide range of tasks. The company is all about basic, fast, and uncomplicated beauty; their products use skin-loving ingredients, blurring the boundary between skincare and cosmetics in hybrid formulas that are ideal for individuals who like a simplified routine. The products also have unusual, comforting textures, such as a tinted face oil and a liquid shadow, unlike anything we’ve seen before. They’re also a healthy brand, with over 2700 substances banned.
Exa by Credo Beauty
As the first private line introduced by Credo, the undisputed leader in the clean beauty industry, this newcomer made huge beauty news. As a result, everything is devoid of over 2700 chemicals, with a special focus on environmentally friendly packaging. While there are only two goods available right now, with more on the way, they’re so amazing that we believed this little but powerful company deserved a position on this list.
What started as a tiny collection of 12 lipsticks offered at Barney’s swiftly grew into a massive cosmetic business. NARS has been a fixture of the premium beauty market for decades, yet it stays new and original thanks to its characteristic black and white packaging and cheeky product names.
Charlotte Tilbury, a British makeup artist, is a red carpet mainstay recognized for her glossy, feminine looks for her A-list clients. In 2012, she started her eponymous label to give genuine women worldwide access to the same level of beauty. The packaging is stylish, but the formulae never let us down, with each new release making us even more enthusiastic than the previous.
When it initially came out in 1996, Urban Decay was an outlier. It was bold and unabashed, the polar antithesis of many more delicate, feminine cosmetics brands. That edgy feel, as well as a concentration on inventive formulations and statement-making hues and textures, are still at the core of the company today. Their motto is “beauty with an edge”.
NYX Professional Makeup
Pro makeup artists, on the whole, prefer to stock their kits with higher-end, luxury brands; but, one drugstore brand is an exception. Given that this business is built on pro-level formulations, colors, and products, which are many, it makes sense. There are a seemingly endless number of alternatives in every category, as well as vast color variations. Not to mention the reasonable prices, which are a godsend for individuals who enjoy experimenting with cosmetics.
Uoma is “beautiful,” and this business strives to produce goods that allow you to express yourself via your natural beauty. The brand, which was founded by a Nigerian-born former beauty executive, places a strong emphasis on diversity and inclusion, as seen by the vast color options.
This California-based firm (interesting fact: it’s named after a Santa Monica lifeguard tower) uses bright colors and ingredients to give all of its goods a sunny, West Coast atmosphere. Tower 28 is not just a fantastic clean alternative, but it’s also a terrific option for folks with sensitive skin; the founder founded the brand after failing to find items that worked for her own irritated skin.
Ingredients are a top focus for this brand both the ones they use and the ones they don’t. It was one of the first businesses to truly put clean beauty on the map. Most of their products contain significant amounts of skincare chemicals, effectively straddling the makeup-skincare divide, and they place a strong emphasis on environmentally friendly packaging.
When it comes to shade inclusiveness, the cosmetics industry has gone a long way (though there’s still more work to be done). That was far from the situation when supermodel Iman launched her own collection in 1994. She started the company because she was tired of having to bring her own foundation to photoshoots, and she wanted to provide lots of shade options for ladies with darker complexions.
This was probably one of your first “serious” cosmetics products, a department store classic that initially debuted in 1991. It was one of the few businesses that did “natural” cosmetics at the time nude lipsticks, neutral shadows, and light foundations. That inherent simplicity is still prominent today.
Theirs is a classic beauty brand success story. Glossier began as an online-only, independent company and has since grown to become one of the most famous, cool-girl brands on the market. What began as a cosmetics business swiftly evolved to include skincare, body care, and even fragrances—who knows where this behemoth will go next?
This is a true classic. Maybelline was founded in 1915 by Thomas Lyle Williams, who came up with a mascara-like product. (It’s no surprise that they’re still recognized for their outstanding mascara collection.) Today, it’s one of the best-selling cosmetics companies in the country, consistently dazzling us with both inventive new launches and tried-and-true favorites.
We’re always dubious of celebrity lines as beauty business veterans—are they genuine, or are they simply seeking a fast buck? Selena Gomez’s Rare Beauty, which she conceived, selected, and even formulated, is unquestionably the former. It’s all about easy-to-use products with interactive textures in a wide range of colors. Not to mention that a portion of the proceeds will go toward Gomez’s vow to contribute $100 million to mental health programs.
Rituel De Fille
With a motto like “spellbinding natural color” and product names like Devil’s Claw and Love Spell, this company, which is still relatively unknown, has a mysterious, magical aura. Byrdie Editorial Director Faith Xue calls it “witchy makeup,” yet it’s also a remarkable clean choice; all of the products are manufactured with 99 percent natural ingredients. Colors and textures that are unique are also a mainstay.
While several brands claim to use skincare elements in their formulae, this is the first cosmetics line we’ve seen produced in collaboration with plastic surgeons. What’s the ultimate result? High-tech compositions with skin-beneficial actives create a noticeable improvement in your complexion both instantly and over time. It’s no wonder that they’re recognized for their skin-perfecting products, which are a go-to for many women, especially those who suffer from rosacea or acne.
This previously unknown company gained to prominence owing to viral videos demonstrating the extraordinary staying power of their Lip Whip (more on that in a moment). With over a million Instagram followers and celebrity admirers (including Beyoncé!), it has cemented its position as one of the top makeup companies available. The velvety shadows, transformational complexion treatments, and more are all standouts, as are the lippies. Furthermore, the goods are all packaged in cute packaging and have clever dessert-themed titles.
“If you’re upset, if you’re disappointed in love, put on your cosmetics, give yourself some beauty care, put on lipstick, and attack,” Coco Chanel famously stated. While her cosmetics collection is most known for the iconic No5 scent, there is an incredible assortment of great items that are just as opulent and splurge-worthy as a traditional Chanel quilted bag.
Anastasia Beverly Hills
Anastasia Soare is the indisputable brow queen, responsible for Hollywood’s perfect arches (we’re talking Madonna, here). Her initial product line, which featured, unsurprisingly, brow essentials, hit stores two decades ago and has now developed into a full-fledged empire. There are lots of brow-enhancing alternatives, as well as a comprehensive spectrum of color cosmetics, including eyeshadow palettes and lip products.
Gucci Westman, a renowned makeup artist, created this collection to demonstrate that cosmetics, skincare, an emphasis on clean products, and total luxury could all be found in one place—specifically, this line. Four distinct cosmetic sticks were the basis (pun intended) for the brand, which also contains a selected line-up of numerous other items for eyes, lips, and face, as well as high-end brushes, as a great lover of stick formulas.
Do you prefer to spend no more than ten bucks on a single beauty item? You should use this brand. It’s a drugstore classic known for both its low costs and high-quality compositions that readily equal those of its more expensive equivalents. They also introduce items at a quick rate, both establishing and maintaining industry trends.
Laura Mercier’s namesake line was formed out of an unmet need, specifically for complexion cosmetics that left skin appearing naturally perfect, as is the case with so many other brands. She also invented the first foundation primer.
Kevyn Aucoin is widely regarded as the first celebrity makeup artist, having worked with a long list of Hollywood’s elite, including it-girl supermodels in the 1980s. He was also a pioneer of the clean face style, violating numerous traditions of the period, such as using fingers instead of brushes. Only a year before his death, the company started in 2001 and continues to highlight the same focus on naturally exquisite beauty that works in both real lives and on the red carpet.