Equality, the space of freedom, and inclusivity are the major concern of everyone nowadays. Along with many other organizations and industries, the beauty industry is also working so to uplift this change and deliver a concept that’s not biased, that’s not based on color, race, and ugly truth. So to address these concerns as well.
Racism has insidiously surged into our daily activities as in our beauty routines. Black have lost opportunities and lively hoods because of their looks. This is bitter but a harsh reality. Equal opportunities and resources should be provided to everyone. There should be a safe space for everyone irrespective of religion gender, sexual orientation, and everyone should speak up and stand up for this. Everyone is supposed to stand for the rights of the black. We have to change this trend. Now we all have to consider how historically black women have lost their job opportunities and their livelihood because of their looks. Instead of consuming YouTube video after video or following a celebrity for beauty tips. Ask yourself whether the blacks are beautiful or it’s your eye that is not able to catch that beauty.
How do Support and uplift the Black Community?
Eliminate this discrimination against the black community. The beauty brands have united together so to support and raise awareness that all need to be made from the inside out. However, at the instant, brands are coming together to show solidarity with slogans such as We stand with you, and Black lives Matter. The black community has also come together so to convey these messages and to hold these brands accountable for their message.
In this regard, we have observed that some of the steps were taken and some should be taken like
Support Black-owned brand
Firstly for this purpose, it is a dire need of time to support the black community. Like their influencers. their industry professionals, their digital creators, their black beauty brands, and fight for the change. There are multiple black brands that need your support. Invest in them and take a part in this slogan of black lives matter.
Showcase the products by Black-owned brands on shelves
In the second place, if you want to move on and go further in the world’s effort for a permanent change, it is important to showcase the product owned by Black brands. You should encourage the representation of more black businesses in your warehouses your traditional stores. Only in this way you can encourage them by promoting their products and indirectly by promoting the brand owned by a black.
Follow black digital and traditional creators
Another way to support the black community and stand with them is to work with the black influencers, content creators, writers, videographers, artists, digital creators authentically and respectfully. Brands need to work on the policy where they could work on the black not by giving them a favor just by appreciating the talent and showing diversity.
Not only by this but you can support the black community by working with talented artists and stylists, digital creators, and many more. If you want to change the beauty industry and wanna eliminate racism from it. You have to take purposeful steps to look inwards and make permanent changes in your beliefs. You have to shake hands with the black community work and remove this racism factor from your mind. In the overwhelming movement across the 21st century, we have to eliminate racism and work on a merit basis rather than favoring someone on the basis of gender, sexual orientation, age, or color.
Restore black wealth by purchasing their products
If you want to uplift any community or anyone, you have to make him financially strong. If we are talking about eliminating the racism between the black and the White. You have to first highlight the black community, restore their wealth by purchasing their products, and highlight them. So they could have a voice of their own and can stand up for themselves. For this purpose, it’s very important to buy products offered by the black-owned brand. So to make them strong enough and to work on equal terms and catch up with the white.
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